Refunded orders, failed credit checks, and voided 'buy-now-pay-later' checkouts are still being counted as conversions.
You're making ad decisions based on revenue you never received.
That means Smart Bidding is scaling fake wins — and your ROAS is lying.
Pinpointed fixes it.
Start my 14-day free trialOrder #1043 - Refunded but counted as conversion
Order #2187 - Failed credit check but counted as conversion
Order #3592 - Voided BNPL but counted as conversion
With Pinpointed - Only real revenue counts
HOW IT WORKS
Connect your Shopify store and Google Ads account in minutes.
We automatically detect refunds, voids, and failed transactions.
Get accurate ROAS and let Google optimize for real revenue.
You're not just misreading performance — you're optimizing on phantom revenue.
Shopify marks an order as "complete" at checkout.
Even if it gets refunded, voided, or fails a credit check.
That conversion is still sent to Google Ads.
Google thinks you made money. But you didn't.
It bids more to get you more customers just like that.
And now you're scaling losers all while your most profitable campaigns get ignored.
"That's just how ROAS works."
"Triple Whale shows net revenue, so you're good."
"You can fix it with a spreadsheet."
Wrong.
Reporting tools don't change what Google sees.
Spreadsheets don't scale.
And the data you're feeding the algorithm? It's junk.
This isn't just an analytics issue. It's a data integrity crisis.
And it's quietly burning your budget.
Pinpointed connects your Shopify store to Google Ads and automatically removes:
Refunded orders
Voided checkouts
Failed credit transactions
Every day. Without devs, spreadsheets, and guesswork.
Real ROAS
Smarter bidding
Reports you can trust
So instead of scaling fake wins, you double down on real ones.
Setup takes minutes. Just install, connect, and let it run.
Now you know which campaigns to scale and which to pause
Common questions about Pinpointed
A: No. They report. We adjust what Google sees. Big difference.
A: Nope. Install the app. Connect your store. Done.
A: Yes. We filter those too — before they inflate your data.
A: Not at all. We just clean up conversions that shouldn't be there.
A: Absolutely. Built for agencies and multi-brand setups.
Hear from businesses that have fixed their ROAS
Home Goods Retailer
"We used to scale based on ROAS. Then realized half of it was refunds. Pinpointed showed us the truth."
Agency Strategist
"Clients kept asking why their sales didn't match Google. Now they finally trust the data."
Head of E-commerce
"We tried spreadsheets. It was chaos. Pinpointed does it all, automatically."
Our price plans are flexible, so you can easily upgrade or downgrade your plan as per your business needs.
Simple pricing. No hidden fees.
All plans include: Access to Pinpoint's refund dashboard, which gives advanced insights into refund data, scheduled refund uploads to Google Ads and live chat support for any issues.
Understanding your Break Even ROAS (Return on Ad Spend) is crucial in the realm of digital advertising, serving as a beacon for financial efficiency and strategic campaign management. It marks the threshold where your advertising spend equals the revenue generated, ensuring your campaigns are not just sustaining themselves but are set up for profitable growth. By pinpointing this crucial metric, businesses can fine-tune their advertising budgets, allocate resources more effectively, and make informed decisions that drive real growth.
Train Google to scale real profit
Use our comprehensive ROAS calculator to find your break-even point.
Try Pinpointed free for 14 days — no credit card required.