Google Says You Made a Sale. Your Bank Account Disagrees.

Refunded orders, failed credit checks, and voided 'buy-now-pay-later' checkouts are still being counted as conversions.

You're making ad decisions based on revenue you never received.

That means Smart Bidding is scaling fake wins — and your ROAS is lying.

Pinpointed fixes it.

Start my 14-day free trial

Order #1043 - Refunded but counted as conversion

Order #2187 - Failed credit check but counted as conversion

Order #3592 - Voided BNPL but counted as conversion

With Pinpointed - Only real revenue counts

HOW IT WORKS

We sync customer returns/cancelled order data, and remove it from Google Ads results.

Connect

Connect your Shopify store and Google Ads account in minutes.

Sync

We automatically detect refunds, voids, and failed transactions.

Trust

Get accurate ROAS and let Google optimize for real revenue.

The Real Problem — It's Not What You Think

You're not just misreading performance — you're optimizing on phantom revenue.

Here's what's happening behind the scenes:

  • Shopify marks an order as "complete" at checkout.

  • Even if it gets refunded, voided, or fails a credit check.

  • That conversion is still sent to Google Ads.

  • Google thinks you made money. But you didn't.

So Smart Bidding does what it's told:

  • It bids more to get you more customers just like that.

  • And now you're scaling losers all while your most profitable campaigns get ignored.

You've probably been told:

  • "That's just how ROAS works."

  • "Triple Whale shows net revenue, so you're good."

  • "You can fix it with a spreadsheet."

Wrong.

  • Reporting tools don't change what Google sees.

  • Spreadsheets don't scale.

  • And the data you're feeding the algorithm? It's junk.

This isn't just an analytics issue. It's a data integrity crisis.

And it's quietly burning your budget.

The Fix — Pinpointed

Pinpointed connects your Shopify store to Google Ads and automatically removes:

Refunded orders

Voided checkouts

Failed credit transactions

Every day. Without devs, spreadsheets, and guesswork.

You get:

  • Real ROAS

  • Smarter bidding

  • Reports you can trust

So instead of scaling fake wins, you double down on real ones.

Setup takes minutes. Just install, connect, and let it run.

Google Ads Dashboard
Before vs After Pinpointed
Before Pinpointed: ROAS: 3.2x
Includes refunds & failed transactions
After Pinpointed: ROAS: 2.4x
Real revenue only

Campaign Performance (After Pinpointed)

Campaign A ROAS: 3.8x
Campaign B ROAS: 1.9x
Campaign C ROAS: 0.7x

Now you know which campaigns to scale and which to pause

"But What About…"

Common questions about Pinpointed

Q: "Doesn't Triple Whale or Northbeam already fix this?"

A: No. They report. We adjust what Google sees. Big difference.

Q: "Is setup hard?"

A: Nope. Install the app. Connect your store. Done.

Q: "Will this catch failed Klarna or Affirm checkouts?"

A: Yes. We filter those too — before they inflate your data.

Q: "Will this mess with our tracking?"

A: Not at all. We just clean up conversions that shouldn't be there.

Q: "Can I use this for multiple stores or clients?"

A: Absolutely. Built for agencies and multi-brand setups.

What Others Are Saying

Hear from businesses that have fixed their ROAS

William Powell

Home Goods Retailer

"We used to scale based on ROAS. Then realized half of it was refunds. Pinpointed showed us the truth."

Emily Chen

Agency Strategist

"Clients kept asking why their sales didn't match Google. Now they finally trust the data."

Rebecca Klein

Head of E-commerce

"We tried spreadsheets. It was chaos. Pinpointed does it all, automatically."

Choose the plan that's right for you

Our price plans are flexible, so you can easily upgrade or downgrade your plan as per your business needs.

Simple pricing. No hidden fees.

All plans include: Access to Pinpoint's refund dashboard, which gives advanced insights into refund data, scheduled refund uploads to Google Ads and live chat support for any issues.

Startup

$20 /Month
  • 500 Orders/month
  • 1 Conversion
  • Live Chat
  • Daily data uploads
Get Started
Most Popular

Growth

$60 /Month
  • 3000 Orders/month
  • 3 Conversions
  • Live Chat
  • Daily data uploads
Get Started

Scale

$120 /Month
  • 10000 Orders/month
  • 6 Conversions
  • Live Chat
  • Daily data uploads
Get Started

Calculate Your Break Even ROAS

Understanding your Break Even ROAS (Return on Ad Spend) is crucial in the realm of digital advertising, serving as a beacon for financial efficiency and strategic campaign management. It marks the threshold where your advertising spend equals the revenue generated, ensuring your campaigns are not just sustaining themselves but are set up for profitable growth. By pinpointing this crucial metric, businesses can fine-tune their advertising budgets, allocate resources more effectively, and make informed decisions that drive real growth.

ROAS Calculator

Break Even ROAS

Average Order Value: $0.00
Excluding Tax (20%): $0.00
Gross Profit: $0.00
% Gross Profit Margin: 0.00%
Total Variable Expenses Before Advertising: $0.00
Self-Funding ROAS: 0.00
Self-Funding CPA: $0.00
Adjusted Breakeven ROAS: 0.00
Adjusted Breakeven CPA: $0.00

Clean up fake conversions

Train Google to scale real profit

Know exactly what ROAS you really need to hit

Use our comprehensive ROAS calculator to find your break-even point.

Try Pinpointed free for 14 days — no credit card required.